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These are years we’ll be talking about for decades to come. Our children and grandchildren – our friends and neighbors will ask us, “What was it like for you to live through 2020 and 2021”? (Hopefully not 2022.) At 180 Pure we see and talk with people every day about how they’re ‘doing’, how they’re managing, or how they’re surviving during these unprecedented days. (I’m so tired of the word ‘unprecedented’, but there’s not another good word to use.) And even now, at the start of 2021, with the hope of national vaccinations on the horizon – what people communicate about their daily experience is consistent. Life is hard.

Every customer we connect with is looking for is the exact same thing – HELP. It’s so simple really. Most people are just looking for a little help: with their sleep, with their pain, with their stress. Life in 2021 is hard, and they’re looking for a little bit of help to make their daily experience easier.

Don’t we all need a little help right now? (I do, for sure.) CBD isn’t magic, and certainly won’t alleviate many of our problems – but it can help in the following ways:

1.    Encourages Overall Balance & Wellness

Staying healthy, balanced, and well has never been more important. CBD oil contains phytocannabinoids. These compounds interact with our endocannabinoid system (ECS), which resides in the DNA of our body. The purpose of the ECS is to regulate wellness with various systems in our body. Endocannabinoids (human produced cannabinoids) stimulate or bind to cannabinoid receptors, which are located throughout our body. In turn, these receptors change their signals, which brings back balance to those cells and the ECS system. (By the way, this ‘turn-around’ is represented in the 180 part of our name – i.e. 180 degrees. It’s about the turnaround.)   This is how CBD nudges our body back to balance and wellness.

2.   Elevates Our Mood

One of the systems the ECS interacts with is in our brain. And one of our new products, our apple flavored gummies called CALM, is crafted not only with our broad spectrum CBD, but two other plant based supplements as well.  These gummies are specifically formulated with Chamomile, and Kava, which are known for easing general anxiety.

3.   Supports Sleep Naturally

Many people are struggling to get a restful night’s sleep, and it’s never been more important to allow our bodies proper time for restoration and healing. Our SLEEP gummies may help. Specially formulated with 20mg CBD, 1.5mg Melatonin and 5mg Ashwagandha, they promote a restful and predictable night’s rest. 

4.   Promotes Energy

The endocannabinoid system has cannabinoid receptors in the brain. These receptors might influence your ability to focus. Phytocannabinoids in CBD oil can help soothe these receptors, which in turn can have a calming effect throughout the endocannabinoid system (and your body). Thus, you are able to perform with improved mental clarity.  Our FOCUS gummies were created with this in mind. Each lemonade flavored gummy is made with 20mg of cannabinoids, 10mg of CBD + 10mg of CBG – and we’ve added 50mg of Vitamin C for an extra boost of goodness!

5.   A Simple Solution

CBD oil is a simple and versatile addition to your daily routine. Anything beneficial you add daily will have a compounded effect over time. CBD is one of the easiest we can think of! Whatever format of CBD you choose, tincture, softgel, topical or gummy – adding it to your day could not be easier. Take one or two softgels or gummies at the start of your day – and lookout world!