A large part of what we do at 180 Pure, is provide daily choices to our customers that promote wellness and balance. We always encourage holistic choices that better our bodys’ ability to function at its best, like eating well balanced meals with nutrient-rich foods like fruits, vegetables, whole grains and such. These can provide our bodies the essential nutrients it needs to support our systems – including not only our general health, but our immune system.  And, while everyone can agree that a well rounded diet is what’s best for us – there are times to use supplements to increase our intake of certain, helpful vitamins and minerals.  

There are in fact, particular vitamins that have been shown to help boost our body’s ability to fend off infection. So, we’ve created our NEW IMMUNITY Gummies not only with Broad Spectrum CBD, but also with some top immune-boosting vitamins, minerals and supplements. The following is a breakdown of what we’ve included, and why.


I remember being taught the value of this vitamin from a young age – but Vitamin C helping our immune system isn’t an old wives’ tale. Vitamin C plays a central role in immune function and is often used to assist our body’s defenses against infection. Studies show that getting enough vitamin C in your diet could help decrease symptoms and shorten the duration of respiratory infections.


It’s estimated that over 40% of our population is deficient in Vitamin D, which plays a central role in various body functions – including modulating immune cells in the body. Not only that, but it’s one of the few nutrients that can be difficult to get from food sources alone, making supplementation important.

Similar to others, Vitamin D comes in a couple forms. Why did we use D3?

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin involved in bone health, immune function, cell growth and more. It’s one of the few nutrients that your body can produce on its own through the skin cells in response to sun exposure. (It’s known as the ‘Sunshine Vitamin’) Not only is vitamin D3 integral to the function of immune cells in the body, but a deficiency in this important micronutrient can also increase the risk of infection.

Our choice for using D3 is actually in the way it is metabolized in the body. One study, published in the Journal of Endocrinology and Metabolism found that vitamin D3 was nearly twice as effective at increasing vitamin D levels in the blood compared to vitamin D2.

So D3 = better absorption.


Vitamin B6 (also known as pyridoxine) is one of the vitamins included in the vitamin B complex family. Promising research suggests that it could help ramp up immune function to fight foreign invaders in the body. According to one study published in European Journal of Clinical Nutrition, giving vitamin B6 to critically ill patients was able to significantly enhance their immune response over a two-week period. And conversely, other studies indicate that a deficiency in this key vitamin can reduce the production of important antibodies involved in immunity.


Zinc is a mineral and is often considered one of the most effective immune-boosting supplements. Zinc is crucial to maintaining overall health. Research shows that zinc helps regulate the immune response and is necessary for the survival, proliferation and maturation of immune cells.

Clinical trials have also found that getting enough zinc in your daily diet can reduce the incidence and improve the outcome of serious conditions like pneumonia and malaria.


Why did we choose our gummies to be Elderberry flavored? Elderberries come from the berries of the Sambucus tree, and elderberry syrup is often referred to as an immune-boosting supplement! Rich in health-promoting polyphenols, elderberry syrup is frequently used as a natural remedy to treat flu symptoms and speed up recovery – so it’s perfect compliment to this gummy.

Convinced? Curious? Ready to give these a try? They’re available to buy online at the end of February 2021 – and we can’t wait for you
to try them!

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