Understanding the Basics



Let’s begin by de-bunking some of the myths that surround CBD. CBD is an abbreviation that stands for the word Cannabidiol (n. can·na·bi·di·ol) which Webster’s Dictionary defines as  “a crystalline, nonintoxicating cannabinoid (n. can·na·bi·noid) C21H30O2 found in cannabis and hemp that is sometimes used medicinally.” Basically, cannabinoids are the active compounds found in hemp and cannabis plants which account for most of the currently known health benefits.

CBD comes from the Hemp plant, otherwise known as a strain of Cannabis stavia L. This plant has historically been grown for the fibrous materials found in the stalks and seed, which contain minimal amounts of THC. The main difference between the Hemp and Marijuana plant is determined by the amount of naturally occurring THC in the plant. THC is the psychoactive part of the marijuana plant that produces the feeling of being “high” when ingested. If a plant naturally has LESS than 0.3% of THC, then it is considered Hemp. If it has more, it is considered Marijuana. This is very common point of confusion when talking about CBD.

CBD is made from the Hemp plant – because of the low amount of THC, and the higher amounts of CBD. Many CBD companies just leave the minimal amount of THC in their product – because it is so negligible. But, with 180 Pure, we go the extra step to make sure ALL of the remaining THC is extracted from our product. This is done through a proprietary process, in which after – every batch is tested by a third party to make sure no trace amounts remain. Each one of our products is given a batch number, and all the batches are tested with the results posted on our website. It’s that important to us, because we believe it’s that important to you. When we say zero THC, we mean absolutely none!


It would be so much easier for people to understand CBD and how it’s helpful to our bodies, if it was a medicine and worked like a medicine! If you have a headache, take this pill. If you have inflammation, take that medication. If you have a cough, take this. Etc. Think about how you shop for drugs at the grocery store – you look down the medicine aisle for the category of ailments you’re looking to treat (i.e. pain, inflammation, cold & flu). We’re trained to THINK like drug manufactures and doctors have trained us to think. But, CBD is not a medicine. And, more importantly, it doesn’t work like one. While it can mimic some of the benefits that medications can have on our bodies, CBD works quite differently.


While Hemp has been used medicinally since ancient times, recently scientists have discovered a unique connection between this plant and humans, so CBD is now used more proactively for wellness. In 1992, Dr. Raphael Mechoulam discovered that animal bodies naturally produce what he called “endocannabinoids”  (n. endo.can.nab.in.oids).

Endocannobinoids are considered neuro-chemicals that are found throughout the nervous system, and are connected to our immune, and reproductive systems.

I like to think of the Endocannabinoid System as a kind of ‘Command Center’. A system in our body that interacts and communicates with other systems.

The Endocannabinoid System, though discovered relatively recently, is extremely important and responsible for two basic activities:

  1. to modulate pleasure, energy, and well-being.
  2. to slowly nudge the body back to health in the face of injury and disease.

THIS IS WHAT ALL THE HYPE IS ABOUT! It’s all about our Endocannabinoid System.


Phyto cannabinoid is the name given to cannabinoids of a plant-based nature (i.e. The Hemp plant). CBD is considered a Phyto cannabinoid. Researchers have found that 2 main receptors in the body, CB1 and CB2, respond similarly to both endocannabinoids produced in the body, and the plant-based ones when they are introduced. Best described in terms of a key fitting a lock, the plant-based cannabinoids fit in and activate the human Endocannabinoid System. CBD indirectly stimulates the endocannabinoid receptors by inhibiting creation of an enzyme that metabolizes and destroys anandamide (AEA), which therefor encourages the body to heal itself. CBD enables the body to heal itself through balancing the Endocannabinoid System. When our bodies do not work as they’re intended, because of disease, age, environment, etc. – CBD (Phyto cannabinoids) are used as supplements to help restore the body, to help it function properly.

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